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Strategic Communications Counsel and Execution:

Communicating a client’s message to the right people at the right time requires pinpointing just who your target audience is, then determining what media outlets they rely on for information.

Media Relations:

Media relations is the heart and soul of every communications program prwerks implements, and involves work we are passionate about. We understand what reporters write, how they work and what catches their eye.

Public Affairs:

prwerks has extensive expertise working with elected officials at many levels of government and can help a client impact policy, raise awareness of the need for change or launch an initiative or public policy campaign.

Social Media:

Today’s viral environment requires reach beyond just the traditional to assess the value of social media for any project or campaign.
Crisis Communications:

Crises do happen and in today’s electronic media environment, influencing the media and communicating swiftly and efficiently is key to averting "the snowball" effect.

Executive Visibility Programs:

prwerks develops programs that generate unique opportunities to reach influential audiences, establishing our clients as "thought leaders" in their industries.

Media Training:

prwerks has extensive experience helping clients understand the media and preparing them for the most challenging interviews.

Employee Relations:

Studies show that the best predictor of overall employee satisfaction is trust and confidence in the job being done by their management team.

Analyst Relations:

prwerks has designed analyst relations programs to tell our client’s story to appropriate industry analysts to build recognition, seek feedback and gain support.

Brand and Product Marketing Support:

prwerks has extensive expertise helping clients to launch a new brand or a new product. This work involves focused pitching to select media and other influencers, and often weaves in many of the other practice areas we handle.

Publicity:

Generating publicity involves a deliberate focus on managing public perception of a product, service, public figure or initiative.

To meet the needs of its diverse client base, prwerks has developed strategic partnerships with a network of advertising, branding and interactive agencies, communications freelancers, graphic designers, lobbyists, videographers and other marketing specialists.